What is link?

Using hypertext,  a link is a selectable connection from one word, picture, or information object to another.

The most common form of link is the highlighted word or picture that can be selected by the user (with a mouse or in some other fashion), resulting in the immediate delivery and view of another file.
Links are what make the World Wide Web a web.

They  are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways.

In affiliate programs, it’s a special URL that contains the ID or username of the affiliate. This URL is used by the advertiser to track all traffic the affiliate sends to the advertiser’s site as a part of the affiliate program.

Not all affiliate plans work in the same way or pay the same rates. Some enable you to place text or image hyperlinks to products or a Web site, others allow you to set up a shopping or store page that offers products related to the content of your Web site, and others require you to simply place general advertising banners or buttons.
When affiliates sign up at the provider’s website, they are provided with a specific link to that website.

When someone clicks through an affiliate link, it generally creates a cookie on that person’s computer.

Cookies can last for many months, or be set to expire immediately after someone clicks away from a link. So the next time that person makes a purchase, the affiliate tracking system can generate a commission for the affiliate.

Affiliate links are usually long and ugly and contain long strings of numbers and characters.

For many people, a link that looks like this:
http://www.tripleclicks.com/12935735/detail.php?item=58458 

simply screams “YOU CAN’T TRUST THIS!”

The link looks nothing like the product name they’re looking for and they’ve heard bad things about viruses and malicious sites, so they decide not to click. When someone sees an affiliate link and they recognize it as such, there’s a good chance they won’t click. Most people would NEVER admit to thinking like that. But it’s a fact that they do and you know it.

So that means we need affiliate  link-cloaking tool, URL shortener, or some other link redirection…right?

We need to  ensure that visitors don’t see the blatant, long, ugly affiliate links on our sites and that solves all these problems!

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